Waiting for Your Cat to Bark

Waiting for Your Cat to Bark

If you haven’t yet read “Waiting for Your Cat to Bark,” my only question is Why Not?! Check out this snippet: One basic difference between cats and dogs is motivation. Centuriesof cat and dog humor captures the stereotypes: A dog wants to please you;a cat couldn’t care less. Dogs are devoted and loving and selfless. …

Your Building “Code”

Your Building “Code”

In the March/April 2007 edition of YourChurch magazine, Thomas Dolan writes: “From 1992 to 2002, investments in church facilities grew from $4.5 billion to $8.5 billion a year,” says Ed Bahler, president of Aspen Group, a church and school design and construction company based in the Chicago area. “But 83 percent of U.S. churches are …

Good Design

Good Design

I’m amazed at the number of artistically talented people that I run across these days. It seems that there is a resurgence of interest in and dedication to art unlike we’ve seen in centuries. That’s a good thing. However, I’ve also noticed something else: Not all talented artists are good designers. So I started wondering …

Boston Market’s Image Upgrade

Boston Market’s Image Upgrade

Fast Casual magazine has an interesting article about the transformation going on at Boston Market. “(Success) starts with a brand promise of saving time, and our chef-driven food is a bridge to that promise,” said Trey Hall, Boston Market’s chief brand officer. While the menu stays the same, the tableware and employee uniforms are changing. …

Sell Out to Your Niche

Sell Out to Your Niche

Greg Stielstra of Pyromarketing fame recently wrote: “People are sometimes reluctant to try PyroMarketing because the first step–gathering the driest tinder–seems limiting. They are afraid to focus all of their efforts on the people most likely to buy because they imagine that a narrowly defined niche is too small to meet their sales goals. In …

Never Go Back

Never Go Back

Have you ever asked yourself WHY you gained all the weight back after you had lost it? Dr. Joseph Christiano personally understands the dilemma of losing weight and keeping it off. At one time he weighed over 300 pounds. So after keeping that weight off for over 25 years, he decided to share the secrets …

Clever Marketing or Hucksterism?

Clever Marketing or Hucksterism?

In an interview Seth Godin, Tony Morgan asks “Do you think marketing should be important for churches?” Seth replied, “Nearly everyone who markets something suffers from the following conceit: other people do marketing, but my product is so amazing and magical and important that marketing isn’t necessary. Nowhere is this idea easier to embrace than …

They say image is everything…

They say image is everything…

For my tastes, that’s a little over the top. Nevertheless, there is something to be said for this well-honored proverb of business execs worldwide. Take, for example, one aspect of God’s covenant with Abraham, found in Genesis 12 (a covenant, which by the way, carries over into the New Testament: See Galatians 3:29)… “I will …

Mark Chironna Newsletter

Mark Chironna Newsletter

In 2006, author, life coach, and pastor Mark Chironna hired me to create a series of monthly newsletters to coordinate with a television broadcast. Dr. Chironna’s team provided the content and I did all the design. The design package included the newsletter and three matching pieces: an envelope and a CD sleeve with CD cover …

In the Fullness of Time

In the Fullness of Time

Former Dean of the International Seminary, Dr. Don Brewer, contacted me in November 2005 about the possibility of designing a cover for In the Fullness of Time, his book about heaven, hell, judgment, and “the end of all time.” Inspired by Revelation 21:2 and Luke 16:26, I worked exclusively in Photoshop to create this imaginary …