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Less Talk, More Action

The past two days, I’ve watched  as many businesses and organizations—large and small, for-profit and not-for-profit—figure out creative ways to stay in business while at the same time creating additional (i.e., previously unavailable) value for their audience. This is a win/win strategy! For example, I’ve seen: A group of church marketing experts who are offering …

Sorry, Angry Birds!

This is the first radio spot that I wrote and recorded for Surf’s Up Carwash in Cleveland, TN (many more would follow). At the time, Surf’s Up already had a successful location in Chattanooga and was expanding to Cleveland. They hired The Alderman Group to help them launch and get the word out, which we …