In 2012, Chattanooga developer Greg Vital announced plans to run for the state Senate seat that was being vacated by Andy Berke, pledging to bring a fresh business perspective to the Legislature. In addition to his senior care business, Vital has a long history in area farm preservation and land conservation organizations. Vital wanted a logo that was consistent with his pledge to focus on vision, leadership, and his experience as a local business owner but that was clearly political in nature and utilized the official Tennessee state colors.