The Story of Santa Claus, Part 2
In part 1, we learned about the historical inspiration for Santa Claus, Nicholas of Myra, who died on December 6, 343. Nicholas’ habit of cheerful giving, and his commitment to both children and the poor, allowed …
Like you on Facebook? Follow you on Twitter? Probably not. Here’s why.
I see it all the time and it’s one of my biggest pet peeves in the world of marketing. Well-meaning brands place a social media icon somewhere on a printed surface (or television screen) in …
Who Knows Best?
Another political campaign flyer arrived in the mail today. It wasn’t really all that extraordinary, but my 13-yr old son was bored so he stood beside me and began silently reading through the flyer — …