Browsing Tag
In part 1, we learned about the historical inspiration for Santa Claus, Nicholas of Myra, who died on December 6, 343. Nicholas’ habit of cheerful giving, and his commitment to both children and the poor, allowed him to become quite the celebrity. After Nicholas’ death, the stories about him became bigger and more fantastic with each …
I see it all the time and it’s one of my biggest pet peeves in the world of marketing. Well-meaning brands place a social media icon somewhere on a printed surface (or television screen) in hopes of getting lots of new Likes or Follows. Plenty of marketing pros have bemoaned the fact that this call …
Another political campaign flyer arrived in the mail today. It wasn’t really all that extraordinary, but my 13-yr old son was bored so he stood beside me and began silently reading through the flyer — until he reached this line, which he read out loud: “[Name] … knows what’s best for us — not government!” …
