The Story of Santa Claus, Part 2
In part 1, we learned about the historical inspiration for Santa Claus, Nicholas of Myra, who died on December 6, 343. Nicholas’ habit of cheerful giving, and his commitment to both children and the poor, allowed …
Sorry, Angry Birds!
This is the first radio spot that I wrote and recorded for Surf’s Up Carwash in Cleveland, TN (many more would follow). At the time, Surf’s Up already had a successful location in Chattanooga and …
Why Marketing Gets a Bad Rap Sometimes
Dilbert creator, Scott Adams, has spent years skewering all things corporate America, and marketing is no exception. If you want a good laugh, read through some of these Dilbert strips on the subject: And, honestly, …
Bradley County Home Educators
Bradley County Home Educators is a homeschool support group committed to helping homeschool families find joy in their homeschooling journey. I met with the leaders of BCHE and walked them through a total rebranding process, …
Naked Surprise!
It’s 9:27 a.m. The kids have all left for day camp. The house is quiet. The doorbell rings. When I open the door, I find a large white box sitting on my front porch. It’s …
Do something new every three years?
Check out this blog post by Chris Anderson (author of the Long Tail) entitled “Do something new every three years.” Definitely food for thought… In my comments to Chris, I confessed that it had not …
The Talent Myth?
Branding guru John Moore (Brand Autopsy) recently pointed out two books which similarly discuss how people achieve world-class success. He says, “Both books dispel the notion that talent and intelligence are predictors of success. Both …
Behold, the Power of Cheese
Well, after 15 years of marriage and 4 kids, Phyllis and I are finally at a place in our lives where we are actually able to have regular weekly date nights. For us, that night …
Boston Market’s Image Upgrade
Fast Casual magazine has an interesting article about the transformation going on at Boston Market. “(Success) starts with a brand promise of saving time, and our chef-driven food is a bridge to that promise,” said …