Browsing Tag
In part 1, we learned about the historical inspiration for Santa Claus, Nicholas of Myra, who died on December 6, 343. Nicholas’ habit of cheerful giving, and his commitment to both children and the poor, allowed him to become quite the celebrity. After Nicholas’ death, the stories about him became bigger and more fantastic with each …
This is the first radio spot that I wrote and recorded for Surf’s Up Carwash in Cleveland, TN (many more would follow). At the time, Surf’s Up already had a successful location in Chattanooga and was expanding to Cleveland. They hired The Alderman Group to help them launch and get the word out, which we …
Dilbert creator, Scott Adams, has spent years skewering all things corporate America, and marketing is no exception. If you want a good laugh, read through some of these Dilbert strips on the subject: And, honestly, most of the time, corporate America has earned the skewering. In fact, when I see things like I saw today, …
Bradley County Home Educators is a homeschool support group committed to helping homeschool families find joy in their homeschooling journey. I met with the leaders of BCHE and walked them through a total rebranding process, including the new brand promise and a logo and web site that supports the mission. [Note: The site has been …
It’s 9:27 a.m. The kids have all left for day camp. The house is quiet. The doorbell rings. When I open the door, I find a large white box sitting on my front porch. It’s an early Christmas present from my friends at the Naked Juice headquarters in California! Folks, this is how you make …
Check out this blog post by Chris Anderson (author of the Long Tail) entitled “Do something new every three years.” Definitely food for thought… In my comments to Chris, I confessed that it had not occurred to me that 10,000 hours squeezed out of a 40+ hour work week would certainly shorten the time frame. …
Branding guru John Moore (Brand Autopsy) recently pointed out two books which similarly discuss how people achieve world-class success. He says, “Both books dispel the notion that talent and intelligence are predictors of success. Both rely heavily on Anders Ericsson’s research into ‘Deliberate Practice.’” Here’s some key quotes pulled by Moore. Geoff Colvin’s TALENT IS …
Well, after 15 years of marriage and 4 kids, Phyllis and I are finally at a place in our lives where we are actually able to have regular weekly date nights. For us, that night is Sunday. We drop all 4 kids off at Awanas (just a half mile from the house) and then it’s …
Fast Casual magazine has an interesting article about the transformation going on at Boston Market. “(Success) starts with a brand promise of saving time, and our chef-driven food is a bridge to that promise,” said Trey Hall, Boston Market’s chief brand officer. While the menu stays the same, the tableware and employee uniforms are changing. …
