Browsing Tag
The past two days, I’ve watched as many businesses and organizations—large and small, for-profit and not-for-profit—figure out creative ways to stay in business while at the same time creating additional (i.e., previously unavailable) value for …
In part 1, we learned about the historical inspiration for Santa Claus, Nicholas of Myra, who died on December 6, 343. Nicholas’ habit of cheerful giving, and his commitment to both children and the poor, allowed …
Dilbert creator, Scott Adams, has spent years skewering all things corporate America, and marketing is no exception. If you want a good laugh, read through some of these Dilbert strips on the subject: And, honestly, …
I see it all the time and it’s one of my biggest pet peeves in the world of marketing. Well-meaning brands place a social media icon somewhere on a printed surface (or television screen) in …
It’s 9:27 a.m. The kids have all left for day camp. The house is quiet. The doorbell rings. When I open the door, I find a large white box sitting on my front porch. It’s …
Well, after 15 years of marriage and 4 kids, Phyllis and I are finally at a place in our lives where we are actually able to have regular weekly date nights. For us, that night …
If you haven’t yet read “Waiting for Your Cat to Bark,” my only question is Why Not?! Check out this snippet: One basic difference between cats and dogs is motivation. Centuriesof cat and dog humor …
Fast Casual magazine has an interesting article about the transformation going on at Boston Market. “(Success) starts with a brand promise of saving time, and our chef-driven food is a bridge to that promise,” said …
Greg Stielstra of Pyromarketing fame recently wrote: “People are sometimes reluctant to try PyroMarketing because the first step–gathering the driest tinder–seems limiting. They are afraid to focus all of their efforts on the people most …
