Browsing Tag
Of course, sensationalists everywhere are pouncing on the opportunity to pen ridiculous headlines pointing to the demise of this role. Why? It’s all because of a new study by recruitment website Indeed.com showing that growth in the number of social media manager roles slowed over the past year. In other words, after meteoric growth, we’re …
I see it all the time and it’s one of my biggest pet peeves in the world of marketing. Well-meaning brands place a social media icon somewhere on a printed surface (or television screen) in hopes of getting lots of new Likes or Follows. Plenty of marketing pros have bemoaned the fact that this call …
(Note: This post was first written in December 2007 and then updated January 2014) Back in October 2007, Richard Dennison (works for BT on intranet, social media and knowledge management strategy) found an article in the Guardian on-line that contained the following quote from Jason Calacanis: “Web 3.0 is the creation of high-quality content and …
