Eight months after accepting a position as the new youth pastor at a central Florida congregation, Philip contacted me about the possibility of doing a logo redesign. The existing logo was clip art.
After a standard interview with the youth pastor, my analysis was that the best image for the context would meet three distinct criteria:
- Most of the students were country music fans, so it needed to have a “new country” look and feel.
- They literally meet in a loft area. Combined with the idea of lifting up Christ, the logo would ideally have a visual element that was elevated, as if in a loft.
- The colors should pay homage to the two rival high schools in the area.
Nailed it. Students love the new logo.