I stumbled across a very interesting set of blog posts today from three different bloggers. Check out these “money quotes”…
“Forget the ‘influentials.’ You must buy into the theory that [things] reach critical mass because mere mortals spread the word for you. This defies the common wisdom that a handful of ‘influentials’ shape what the rest of us try and what we adopt…Reliance on influentials is flawed because the Internet has flattened and democratized information.” –Guy Kawasaki, How to Use Twitter as a Twool
“The person who can help you the most is almost always someone who doesn’t appear that powerful on the surface…Remember, it’s not just that they can help you. It’s that they want to help you. Famous people qualify in neither category.” –Seth Godin, If you could meet one person…
“It truly seems that the age of “charismatic leadership” is a thing of the past. This obviously has big implications for the church of our day. People connect with others – in relations – rather than with the guru.” –The r(e)formation Blog, Barna’s observations stir the pot…
Assuming these thought-leaders are “spot on” (which they often are), what does that say about how we do business?